Duck Dynasty is the very successful U.S. cable television reality series about the Robertson family of West Monroe, Louisiana. They built a duck and deer hunting accessories business that took them from poverty to riches. Perhaps what made the story compelling to TV producers who created the show in 2012 (which has earned millions of viewers) is that this family of long-bearded, camouflage-wearing, self-proclaimed “rednecks” are an unlikely business success story.
It certainly seems God created them to give Him glory by doing exactly what they’re doing, which by and large is manufacturing duck calls. And now with a record-setting television show that is available in nearly every U.S. household, their story is very widely known. The show is a comedy, for sure. But unlike most TV programs, sin is not glorified. Faith and family are, though.
It’s no secret that the Robertson’s honor the Lord and keep His commandments. Family patriarch Phil is an elder in their local church, their oldest son served that congregation for years as lead minister, and they end each episode with the family sharing a meal and giving God thanks for it.
Phil’s son Willie is CEO of their empire… click here to see him speaking at his alma mater (Harding University, a Christian college in Searcy, AR) about who is #1 in his life.
Our next small group that will meet for a day and a half at our Dallas office to begin their second half journeys will convene tomorrow and Friday (4/25-26). The next two Institute events afterward are May 21-22 (Tue & Wed), followed by June 3-4 (Mon & Tue).
Each of these cohorts of men and women want to leverage the professional success they’ve enjoyed toward Kingdom significance, and the year-long Halftime Institute program will help them move toward that with monthly coaching and community with fellow participants, even after their time in Dallas.