Guidelines & downloads
Brand Resource Center
This resource center is designed to help you stay true to our brand’s identity, ensuring consistency and clarity in every interaction. Here, you’ll find everything you need to represent Halftime with excellence and authenticity.
Thank you for following these guidelines it ensures Halftime remains strong, recognizable, and aligned with our purpose.
If you have any questions about these brand standards, please contact Marketing.
- 9Brand Name
- 9Brand Foundation
- 9Brand Colors
- 9Logos
- 9Iconography
- 9Typography
- 9Photography
- 9Core Values
- 9Target Audience
- 9Brand Messaging
Brand Name
Maintaining consistency in how we present Halftime and its abbreviation HT is essential for recognition and trust. Follow these guidelines to ensure our brand is represented correctly across all platforms.
✅ Do's
- Use “Halftime” in full when first mentioned, followed by “HT” for subsequent references if needed.
- Capitalize properly—always write “Halftime” in title case and “HT” in all uppercase letters.
- Use the brand name and abbreviation consistently across all communications.
- Pair the brand name and abbreviation with approved logos and assets for visual alignment.
- Ensure “Halftime” and “HT” are used in a way that reflects our mission and values.
❌ Don'ts
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Don’t alter, abbreviate, or modify the brand name beyond the approved “HT” abbreviation.
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Don’t use “HT” in lowercase (e.g., “ht”).
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Don’t use unapproved typefaces, colors, or stylizations for “Halftime” or “HT”
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Don’t add special characters, emojis, or symbols to the brand name or “HT.”
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Don’t combine “HT” with other words or phrases to create unofficial names.
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Don’t use the brand name or abbreviation in a way that misrepresents or contradicts our values and mission.
Capitalization Guidelines
To maintain consistency and honor the significance of certain words in our messaging, we follow specific capitalization rules. By following these guidelines, we ensure our communication remains clear, respectful, and aligned with our mission.
Words We Always Capitalize:
- God
- Jesus
- Holy Spirit
- King (when referring to God)
- Kingdom (when referring to God’s Kingdom)
- Gospel
- Bible
- Biblical
- Scripture
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Brand Foundation
Our brand is built on a foundation of faith, purpose, and impact. This section outlines our mission, vision, and values—guiding principles that shape everything we do.
Our Vision
Halftime exists to inspire and equip high-capacity leaders to move from success to significance, helping them find their greatest impact in the second half of life.
Our Strategy
Through coaching, content, and community, Halftime provides a proven framework for leaders to navigate their transition into a life of purpose, impact, and joy.
Purpose
Our purpose is to guide successful individuals toward lives of significance by helping them clarify their calling, leverage their experience, and connect with a like-minded community to make a meaningful difference.
Brand Voice
Authentic, experienced, and empathetic. We communicate with wisdom, clarity, and a deep understanding of the journey our audience is on.
Brand Tone
Encouraging, insightful, aspirational, and practical. Our tone should always reflect the balance between inspiration and actionable guidance.
Key Differentiator
Halftime uniquely focuses on guiding high-capacity leaders through a transformative journey, providing a structured process, expert coaching, and a supportive community to ensure lasting impact in their second half of life.
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Brand Colors
Our color palette reflects our identity and the message we share. This section provides primary colors and best practices for maintaining brand consistency.
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Logos
Consistency is key when using our logo and icons. Our logos are primarily available in PNG format for most digital and print applications. If you require the logo in a different format (such as SVG, EPS, or PDF) for special use cases, please contact the Marketing Team for assistance.
version 1
Need a different format? Reach out to Marketing for support.
version 2
Need a different format? Reach out to Marketing for support.
Usage Guidelines
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Keep the logo intact and proportionate—no modifications, rotations, or special effects (shadows, bevels, gradients).
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Ensure contrast against backgrounds (use the all-white or light version if necessary).
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Do not place the logo over busy images or patterns that reduce readability.
- For smaller applications, such as favicons or app icons, you may need to simplify the logo by using the blue arrow alone.
Typography
- Do not separate the tagline from the logo unless specifically allowed for different contexts (e.g., small applications like social media icons, favicons).
- Never stretch, distort, or replace the logo font.
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Font Changes: Never change the font of the tagline from what’s specified in the brand guidelines. Keep it consistent with the main logo font style.
Clear Space & Sizing
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Maintain clear space around the logo (at least the height of the “H” in Halftime) to avoid visual clutter.
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Digital Use: The logo should be at least 1 inch (72px) wide on digital screens to ensure legibility.
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Print Use: For print materials, the logo should not be smaller than 1 inch (25mm) in width to ensure it remains legible across all formats,
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Iconography
Our iconography is a visual extension of our brand, designed to communicate ideas clearly and consistently. Each icon reflects our mission with simplicity, purpose, and clarity.
Blue
Orange
White
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Typography
Typography plays a vital role in our brand’s identity. This section details our primary and secondary fonts, proper usage, and hierarchy to ensure readability and a cohesive look across all communications.
Raleway
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
PT Serif
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Subheadline
Headline 1
Headline 2
Paragraph Text lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
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Photography
Our photography style captures the heart of our brand—authentic and inspiring. The images we use should reflect our mission, values, and the people we serve, creating an emotional connection with our audience.
Stock Photography
FDM – Real Photos
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Core Values
Halftime is guided by several core values reflecting our mission and vision; they serve as our guiding principles on the journey.
Mission Matters
Risky Trailblazer
Run Hard. Rest Hard
Edgy Reframing
Joyful Adventure
Hungry Humility
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Target Audience
Halftime exists to serve and inspire entrepreneurs and Investors who are driven by their faith to build businesses with purpose and impact. Our audience is a diverse community of business owners, founders, and leaders who see their work as a calling and a way to glorify God.
High Capacity Leaders + Entrepreneurs
Hafltime
Career is on the front-burner. Living on purpose isn’t something that has to wait.
High Capacity Leaders + Investors
Halftime+
You’ve experienced success and at a defining moment of the journey, you long for something more and a deep commitment to do something different.
Entrepreneurs & Investors
One on One Coaching
Halftime One on One Coaching is a personalized journey to uncover your God-given purpose, align your life with what matters most, and create a legacy of lasting impact.
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Brand Messaging
This section outlines our messaging framework and provides guidelines for crafting compelling copy.
The coaching program for high-capacity leaders ready to transform their life from “is this all there is?” to “I can’t wait for what’s next.”
The Movement
Halftime is a global community of leaders stepping into the second half of life with deeper purpose and eternal perspective. We believe success isn’t the finish line—it’s the starting point for something greater. This is an invitation to move from success to significance, from striving to surrender, from building a life of achievement to a life of lasting impact. Whether you’re a CEO, entrepreneur, or executive, Halftime helps you pause, refocus, and redeploy your gifts for what matters most: purpose, people, and the Kingdom of God.
By embracing the disconnect between your life and God’s calling on it and committing to the adventure of walking the path, Halftime members increase their ability to impact the world exponentially.
The Mission
The Purpose
- From Success to Significance – We help successful leaders reimagine what true significance looks like—and take intentional steps to live it out.
- Calling Over Career – It’s not about climbing higher. It’s about digging deeper into who God made you to be and what He’s calling you to do.
- Whole-Life Integration – We believe the second half isn’t a career change—it’s a heart shift. We help you align faith, work, family, and legacy into a unified, meaningful life.
- Sacred Stewardship – Time, influence, resources—they’re all God’s. We help you steward them with greater wisdom, humility, and purpose.
- Guided Discovery – You don’t have to navigate this season alone. Our coaches and community offer personalized guidance through proven paths of discernment and discovery.
- Peer Community with Purpose – You’re not the only one asking, “Is there more?” Halftime connects you with like-minded leaders who are seeking—and finding—what matters most.
- Lasting Legacy – We believe your greatest contribution is still ahead of you. You were made to finish well.
- Joyful Adventure – Our vision for a better world encompasses each and every member’s calling, and Halftimers are driven not by reaching their destination, but by the journey of the movement itself.
The Problem
Even highly successful leaders encounter:
- A Crisis of Meaning – Achievement alone doesn’t satisfy. There’s a hunger for something deeper—something eternal.
- Loss of Clarity – After years of building, leading, and grinding, it’s hard to know what’s next—or what’s truly worth doing.
- Misaligned Priorities – Work has often crowded out what matters most: faith, family, health, impact.
- Fear of Transition – Leaving behind success as you know it can feel risky, uncertain, or lonely.
- Internal Discontent – You’re outwardly thriving but inwardly restless. You sense there’s more—but don’t know how to find it.
- Lack of a Safe Process – Most leaders don’t have a clear, guided path to navigate this turning point with purpose and peace.
The Solution
Halftime walks with you into your next season of purpose by offering:
- One-on-One Coaching – Personalized guidance from experienced Halftime Coaches who understand the unique pressures and potential of this transition.
- Peer Roundtables & Cohorts – Safe spaces for high-capacity leaders to share honestly, explore deeply, and learn from each other’s journeys.
- Life Mapping & Discovery Tools – Proven frameworks that bring clarity to your story, passions, gifts, and calling.
- Spiritual Discernment – We integrate spiritual guidance every step of the way—because this isn’t just about what you do next, but who you become.
- Global Community – Join a movement of Kingdom-minded leaders who are transforming the second half of life into their most impactful chapter.
- Ongoing Support – Transition isn’t a one-time event. We provide tools, follow-up, and community to help you live out your purpose over the long haul.
- Smoldering Discontent – Turns smoldering discontent from something to quell into a positive awakening — a new, healthy awareness, one that fills you with hope for the future.
- Community and Beyond – We are an all-out movement — a revolution of kindred spirits that supports, lifts up, and amplifies the unique callings of each of its members
- Incubation & Acceleration – We help our members get clear on their calling and crystallize their vision so they can go forward and make an impact.
The Call to Action
Once you’ve awakened to the smoldering discontent of the knowledge that you were made for more, there’s no going back.
Join a catalytic, calling-driven movement built on accelerated individual and collective potential, and exponentially increase your impact on the world.
Live a life compelled by joyful adventure and a vision of a future so fulfilling you can’t not bring it to life.
Get clear. Get free. Get going.
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Email Signature
Maintain a consistent and professional look across all communications with our official email signature templates. This section provides ready-to-use and customizable signature formats that align with our brand identity — including approved fonts, colors, logos, and contact layout. Follow the step-by-step guide to easily update your email signature and ensure every message you send represents the brand with clarity and professionalism..
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Business Card
Project a cohesive and credible brand image with our official business card designs. This section provides approved templates that reflect our visual identity — including logo placement, typography, and color standards. Use these templates to create business cards that represent you and the organization consistently across all teams and departments. Follow the provided guidelines to ensure accuracy in layout, contact details, and print specifications.
Front
Back
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Other Resources
Use the official brand templates to keep all materials consistent and professional. The Letterhead ensures formal communications maintain a polished, on-brand look; the Slide Deck provides ready-to-use presentation designs for clear and visually consistent storytelling; and the Document template standardizes fonts, layouts, and formatting to create cohesive, professional materials across all communications..